However, last summer, cracks began to show in their symbiotic relationship as the Drudge Report’s top headline blared, “No New Wall At All!” The aggregation site, which regularly drives hundreds of millions of page views every month, hasn’t let up on the president since, following its initial shot with a jab over the expansion of big government policies “On Trump Watch” a line on how Trump’s “trash talk” has hurt his favorability among suburban women and a warning from farmers that the president's trade wars are “ruining our markets.”īy late 2019, Drudge’s relatively nuanced, policy-based scrutiny of Trump had bloomed into him seemingly hopping on the pro-impeachment bandwagon. Drudge was one of the earliest major media figures to champion then candidate Trump in 2015 and acted as a de facto publicist on behalf of the campaign, according to former Trump campaign adviser Sam Nunberg, a claim he made in Matthew Lysiak’s biography The Drudge Revolution. Why the fall from grace? The answer is fairly straightforward: In Trump’s simple mind, those who exclusively praise him are good, and those who don’t are bad, no matter their shared history. He was a key player in helping the president win the 2016 Republican primary, and thus the presidency, and visited the White House early on-Trump once called him a “great gentleman” and treated his headlines like gospel.
Matt Drudge has earned his place on the president’s hit list. It’s a safe bet, then, that this specific insult is reserved for those toward which Trump feels complete and utter disdain. For someone who repeats insults reflexively-“like a dog” and “choked” and “low energy” being prime examples-this shows remarkable restraint. It’s a club that includes just one other member: Vanity Fair, whose Oscar party the president declared “no longer ‘hot’” before he took office.
Matt Drudge, the mysterious media maven, conservative kingmaker, and arguably the most influential news aggregator in history, has officially found himself on Donald Trump’s “no longer hot” list.
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